So, @ned_flaczynski called « kale, avocado, and quinoa » millennial-coded groceries and asked people if there are Gen Z-coded ones.
To put it exactly, they asked: « When I was coming of age, there were millennial-coded groceries: kale, avocado, quinoa (which fell off, but that’s another story). Are there gen-Z groceries? »
Here’s what people say are Gen Z-coded:
« Chili crisp, prebiotic soda, tinned fish, anything for caesar salad. »
« Matcha, kimchi, sourdough. »
« Dubai chocolate and a vape. »
« Clear caffeinated/carbonated beverages, non-Lunchable-branded lunchables, non-grain pastas. »
« Trader Joe’s frozen foods. »
« Gen-z seems to be very into fermentation and pickle/vinegar based items. »
« kimchi and anything from the trader joe’s freezer aisle. »
« Anything with protein… »
« that one olive oil, tinned fish, orange wine. »
« Olipop. Matcha. Everything bagel seasoning. »
« Nut milks, avocado oil, all seed oil free products, avocado also, cottage cheese, protein powder, and Greek yogurt. »
« Cottage cheese is having a moment. »
So, what do you think? What’s missing? Also, what do you think are boomer or millennial groceries???

